Planning Your Web Site: Management Decisions and Key Drivers

Duration: One Day

Objectives

This course enables users to:
Understand the key issues surrounding web design
Begin to make decisions to manage the production of their own sites effectively

Particularly useful for people who will either be expected to build their own web site, or manage the building project and/or web team.

Pre-requisites

To get the most out of this course, delegates should be reasonably familiar with the topics covered by the Internet: Technologies and Techniques course.

Course Content

The Available Software
Comparing Web page creation software: FrontPage, Dreamweaver, Homesite and the rest
Overview of other important software: Flash, Photoshop, Fireworks; Visual SourceSafe, WebDAV
Consideration of different technologies - ASP, DHTML, Java, JavaScript, CGI, Perl, PHP, XML, Coldfusion, VBScript

Options for Publishing on the Web
Questions to ask your ISP
Registering a unique domain names for your web site
How your web site becomes public: publishing to a web server
Getting your site known: advertising, search engines and popularity

Technical Requirements
What sort of team is required to build and maintain a web presence?
Comparing the options: in-house or contracted out?
Overview of the computer hardware and speed/bandwidth issues

The Human Factor
Maintaining a friendly face
Enabling feedback and interaction
Strategies for handling responses from customers
Making good use of email

Architecture and Design
Management of your website
Know your audience
Accessibility

Security
Secure Websites
Encryption
Ecommerce
Pitfalls and Loopholes

Recommended Reading:
The Complete Reference: Web Design published by Osborne, available from IPS at £25.99 (plus £2.95 post & packing). Discounts available for book orders of over £100.