Design Essentials for the Printed Page
Duration: 1 day
This course can also be run on a customised basis, but in order to
deal with organisational matters and to give delegates some planning
and discussion time, it would be better run over two days rather than
one.
Overview
This course will cover the essential building blocks of good graphic
design in creating successful publications. It is intended for people
who find themselves needing to create sales and marketing publications.
This course is particularly valuable for people who need to use
Desktop Publishing and Graphics software but who do not have formal
design training.
Objectives
At the end of this course students will be able to:
use grids and columns to create an underlying structure
understand the process design and production
work with type, learning the anatomy of a typeface and how to select
the right type for the job
work with colour, different colour models and discover how to resolve
common design problems.
Topics Covered/Tasks Achieved
What is Design?
Good and bad design
Five questions to ask before you design anything
Key Design Elements
A guide to relevance, contrast, proportion, consistency, direction,
totality, restraint and detail
The Five building blocks of design
Laying out a Page
Using the page organisation tools
Using the text organisation tools
Working with tone and space
Using white space
Rules, boxes, borders and drop shadows
Creating blends
The Power of Type
Type history and type decisions
Type families
techniques for presenting type
special effects
Working with colour
Different colour models
Choosing colours
spot colours
Printing colours
Incorporating photographs
Illustrations or photographs?
Designing with photographs?
Shortcuts to good design
Maintaining a swipe file
AIDA - the four secret ingredients of good design
Solving common design problems
Rivers of white space
Inappropriate column spacing
Claustrophobic pages
Whispering headlines
Floating heads and subheads
Too many typefaces
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