Internet Techniques and Technology

An introduction to the strategic concepts of the Internet

Duration: one day

Overview of the Web
What is the Internet, and how is it different to the Web?
Workable definitions of terms: www, http, html, css, asp, smtp, ftp etc.
How is an Intranet different from the Internet?

Web Sites
A look at real sites to decide what adds value and what is a waste of resources.
Comparing static and dynamic content: in what ways are the newer sites better than traditional ones?
Useful web resources to find out more: sites for discussion, information, hints and tips and other information

Compatibility, Design and Layout Issues
Understanding the problems when publishing for public consumption: different computers, different browsers, and different user expectations
Current and up-coming standards with web browsers
What can go wrong with the look of a site, and how to work around problems
Comparing web publishing to traditional printed publishing
The limitations of web publishing
Special considerations for pictures on the internet: compression and speed
Understanding plug-ins: do you need them?

Databases
Making data available over the Internet.
Pitfalls and dangers when publishing live data
The current state of the web database market: comparing the different approaches and software
Security and confidentiality issues

The Available Software
Comparing Web page creation software: FrontPage, Dreamweaver, Homesite and the rest
Overview of other important software: image editors, animators and tools

Options for Publishing on the Web
How to get a web site, and the different levels of service available from Internet Service Providers
Registering a unique domain name for your web site
How your web site becomes public: publishing to a web server
Getting your site known: advertising, search engines and popularity

Technical Requirements
What sort of team is required to build and maintain a web presence?
Comparing the options: in-house or contracted out?
Overview of the computer hardware and connectivity issues

The Human Factor
Maintaining a friendly face
Enabling feedback and interaction
Strategies for handling responses from customers
Making good use of email